Question 1

Do you only work with roofers?

Accepted Answer

Yes. Roofers and roofing companies are the only businesses we take on, from sole traders to firms running 10 or more roofers.

It means we already know the difference between a ridge repair and a full re-roof, which searches bring real jobs, and how a homeowner chooses who to trust with their roof, so you are not paying for us to learn your trade.

Question 2

Do you carry out or guarantee roofing work?

Accepted Answer

No. Roofer Leads is a marketing agency. We do not quote for, carry out, inspect or guarantee roofing work, and we are not a roofing contractor or a trade body.

We market roofing businesses, and the work itself is agreed directly between you and your customer.

Question 3

How soon will we see enquiries?

Accepted Answer

Search ads can bring calls and form fills within days of going live, because people searching for a roofer already need one.

SEO, your Google Business Profile and content take longer, usually months. We will tell you which is which before you spend anything.

Question 4

What does it cost?

Accepted Answer

There are two costs. One is our fee for running the work. The other is the ad budget, which you pay directly to Google, Meta or TikTok.

We size both to your business. A sole trader who can take four extra jobs a month needs a very different plan from a firm with three teams to keep busy. We quote after a short call.

Question 5

I work on my own. Is this worth it for me?

Accepted Answer

It can be, as long as the plan matches how many jobs you can actually take on. We set a tight travel radius, focus on the jobs you want (repairs, re-roofs, chimneys or flat roofs), and send every enquiry straight to your phone so you can reply between jobs.

Many sole traders use us to rely less on pay-per-lead platforms, where the same lead is often sent to several roofers at once.

Question 6

I am on a roof all day. Who answers the enquiries?

Accepted Answer

You get an instant WhatsApp and email alert for every enquiry, and the homeowner gets an automatic confirmation so they know you have it.

We write ready-made replies you can send with one tap, and we can add automatic follow-ups so nobody is left waiting while you are up a ladder.

Question 7

We have two or three teams. Can you get us bigger jobs, not just small repairs?

Accepted Answer

Yes. We run separate campaigns for full re-roofs, flat roofs and repairs, with their own budgets, pages and tracking. You can then put more money behind the jobs that keep teams busy for days, not hours.

The quote form asks qualifying questions first, such as the type of roof and when they want the work done, so you spend less time driving out to quotes that go nowhere.

Question 8

Can you help in the quieter months?

Accepted Answer

Yes. When repair calls slow down, we shift budget towards planned work such as re-roofs, roofline replacement and flat roofs booked for spring, and we follow up old quotes that never came back.

The aim is a steady diary all year, not just when the weather turns.

Question 9

We cover several areas. Can you run campaigns by area?

Accepted Answer

Yes. Campaigns are split by area and service, so each team gets enquiries from places it can reach, and you see cost per enquiry and jobs won for each area.

For firms with 5 to 10 or more roofers we also report by team and keep commercial and domestic work separate.

Question 10

Can you help us recruit roofers as well as win work?

Accepted Answer

Yes. Recruitment campaigns run separately from customer campaigns, with their own landing page and application form. That keeps job applicants and customer enquiries apart in your inbox.

It matters: in the NFRC's spring 2025 survey, 47% of roofing contractors said recruiting had got harder over the past year.

Question 11

How do we know which enquiries came from the ads?

Accepted Answer

Every call, form and WhatsApp tap is tagged with the campaign and search term that produced it.

You get a monthly report in plain English showing spend, enquiries, cost per enquiry and the jobs you won, so you can see which ads pay for themselves.

Question 12

Should we stop using Checkatrade, MyBuilder or Rated People?

Accepted Answer

Not overnight. Those platforms can be a useful source of work, and a Checkatrade profile builds trust on its own. The issue is relying on them, because you pay for each lead or a yearly lead package and you are often competing with other roofers for the same job.

We build leads you own alongside them: your own ads, your Google Business Profile and your website. Once those are bringing in work, you can decide how much to keep spending on the platforms.

Roofing lead generation and digital marketing, UKMore leads.Bigger jobs.Full diaries.

Get a quote

Built around the size of your business

What we do

You see which ad paid for every job

Lightweight forms. Fast replies. More jobs.

What our clients say

What roofers say

Video testimonials

Videos

The podcast

Questions roofers ask us

From the blog

Latest roofing news

TrustMark names Guy Thompson new CEO

Preparing Flat Roofing for Freeze Protects Your Jobs

TrustMark Q2 revenue up 4.8 percent before October results

Ready for more roofing work?

Brands we have worked with

Dashboard